Sunday, 21 August 2011

Top Tips: Food Photography

I don't post recipes of my own on here very often now due to some people not being able to have their own ideas, so I thought I'd start posting a kind of cupcake top tips about how to best improve your own cakes and in this case, any kind of food really!

My first top tip focusses on the way you take photos of your products, and this really can be applied to any product: Take the time to take good photos!

This is one of the easiest things to get right and yet one of the things I see so many businesses (cupcake or otherwise) getting wrong. Now, I am by no means an expert in taking photos but alongside baking it is probably one of my biggest hobbies. Before I started taking photos of all my cupcakes, I would take photos of EVERYTHING (and still do!) so I've had a lot of practice of seeing what looks best and which settings to use.

So here are a few of my top tips for taking good photos of cakes/food. Firstly, take photos in front of a clean, blank background. Don't take it next to a mixer, or with flour all over the place. If you have a shop, designate a photo taking area. This may seem like an obvious thing but so often I see businesses uploading photos of their cakes with lots of other equipment in the photos. You want to make sure your product is the centre of attention and not have any other distractions. If your products don't look good, people won't want to eat them. Anyone that says otherwise is wrong! The aesthetic appeal of food is just as, if not more, important as the taste (but obviously the taste has to be good otherwise they won't come back!)

Here I've just used a plain, clean teatowel and the plain wall in the background to take a photo against. Light colours are best! Secondly, always use natural light whereever possible and don't take a photo in a dark place. These are all things you can do with a simple camera.


The first photo was taken in a dark area, whereas the second photo was taken outside in nice natural light. And it makes all the difference!

The great thing about digital cameras is that you can take hundreds of photos and not waste any film. So take lots and from different angles, different rooms, different backgrounds - see what works best. Don't put out bad quality photos, it just makes your product look bad. If you are serious about your business I would recommend investing in a good camera, it doesn't necessarily have to be top of the range but you can get a good camera with lots of easy to use features for a relatively low price now. I have a Canon 500d and I love it :)

I leave you with this photo of my icecream cone cupcakes. I hope this blog was helpful!

1 comment:

  1. I love taking pics of food! And I love your photos... yum!