Sunday, 28 August 2011

Top Tips: Cupcake Innovation

With more and more cupcake & cake companies emerging every day it is important to make sure you keep innovating and don't find yourself seeking more than inspiration from other cakers. One of the things I pride myself in, and which I hope comes across from not just my blogging but my social networking and products themselves, is my cupcake innovation. By this, I mean that I am always seeking to put out products and flavours that are unique and have my own 'Heaven is a Cupcake' stamp on them. There is nothing wrong with seeking inspiration from others and in fact I encourage other bakers to network and chat with eachother - I have met many great cakers through my blog, twitter and facebook but it is important not to copy them exactly as this can harm your business and well, nobody wants to be the same as everyone else!

For example, my 'Somewhere Over the Rainbow' cupcakes have quickly become my signature cupcake and are very popular amongst by facebook followers & customers. I am, of course, not the only person to do rainbow cake but I've not seen many cake companies themselves doing the same kind of cupcakes and the rainbow icing.

It's good to do the 'classic' flavours, as I call them, such as Vanilla, Chocolate, Lemon etc. but it's also good to develop your own recipes and flavours. My Apple Strudel cupcake was inspired my Oma who hailed from a tiny village in Southern Austria where home baking was an important part of everyday life. She passed away in March but I am pleased that her heritage and memory lives on through me and that she was able to taste (and put her stamp of approval!) on my apple strudel cupcakes.

Another of my original recipes which I developed through my love of milkshakes are the Cupshake range - so far banana, strawberry and chocolate milkshake flavours. My strawberry cupshake recently won the 'Strawberry Tea Recipe Competition' on

As well as keep my recipes original, I like to make sure that I am always producing new designs and bespoke cupcakes - unique and delicious, that's my motto! A year a go I started making floral cupcakes and had seen some beautiful cupcake bouquets in pots but I wanted to do something a bit different, so took my inspiration from flower bouquets themselves. This led to my popular cupcake bouquet baskets...                 


I have since seen other companies doing these so it must mean that they are good ;) But I am pleased to say that I hadn't seen anyone doing them before hand.

New products

As well as continually produce unique flavours and designs for my cupcake, I am constantly expanding and improving my product range. You can NEVER stop improving and learning  new techniques, anyone that says otherwise is either very naive or lying!

Another of my products influenced by my Austrian heritage are these mini Gugelhupfs...

And I have LOTS of other ideas so stay tuned and finally, don't be one of those cupcake companies who is the same as everyone else - keep innovating and keep being you.


  1. I have to say I love your ideas and I particularly like that you share where you get your inspiration from as this help us (as customers) to feel connected to you and your cakes.

  2. Great post and even better cupcakes!

  3. Thanks guys, really appreciate it :) I like sharing my ideas and inspiring people. What I don't like so much is people outrightly copying, but hey I take it as a compliment that they think they're good and can't think of something better ;)

  4. I love those floral arrangement cupcakes, it can't get any better!!

  5. Good to know there are always new ideas and innovations coming up! How exciting!!